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Sell tickets in one minute; New trends for audience development in classical music

Sell tickets in one minute; New trends for audience development in classical music

Cyprus Centre for the Research and Study of Music

online, Cyprus

online

Description

Learning aims

By the end of the webinar the audience will:

realize the importance of the audience for the cultural institutions or concert organizations

Become familiar with new trends of audience development based on several exemplar case studies.

Illustrate the picture of classical music consumption in Europe, Latvia and Sweden increase their awareness of demographic problems in classical music consumption learn the latest theoretical and practical knowledge on audience development be able to show the correlation between program and concert form with the age of the audience discuss the exemplar practices on audience development through examples located in EU project (NewAud), Latvia (Sinfonietta Rīga) and Sweden (FörstaParkett)


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