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Music business

Music business

SAE Institute

Berlin, Germany
  • English
  • not defined by institute
  • 17th March, 2018 - 17th March, 2018

This workshop will initially show you how the music industry is structured.

Also the workshop examines which functions labels and their A&Rs, art management, booking agencies, promo agencies, publishers, distributors and collecting societies have.

On this basis, a concept for the effective marketing of a band will be developed interactively with you.

What should be done to achieve the desired effect?

In doing so, an electronic press kit (EPK) is created.

Both design aspects, which relate to the music, the band logo, pictures, merchandise articles and the internet presence of the band, as well as legal aspects are under scrutiny.

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